Lipstick on a Trump


“I wrote it with as little help as possible.” – Melania Trump 

At the Republican National Convention last night, Melania Trump proved that she has what it takes to be a successful public figure in American politics. She has nerve. Her delivery was nearly flawless. Melania delivered what we expected – beauty and poise in front of the camera. More importantly, she delivered what few expected – thoughtful insight that we could relate to as authentic.

Unfortunately for the Trump campaign, Melania proved she has what it takes to become an epic failure. She has too much nerve. 

This morning, we woke up to evidence that Melania Trump plagiarized Michelle Obama’s 2008 keynote speech. That’s a PR crisis. This could be easily fixed if the Donald could tell her speechwriter what he’s told so many contestants on his reality TV show: “you’re fired!”  Unfortunately, the speechwriter responsible is his wife.  You see, she proudly claimed credit for writing her own remarks in an interview captured on camera while Donald stood by, nodding approval.  Melania is sunk by her own bombast.

When you are a media-made success, nerve is like salt. It comes naturally but you have to control its usage. Sprinkle some of it here and there, and you become a zero-to-hero celebrity loved by all. Pour it on too thick, and you will be caught doing what Donald Trump’s ghostwriter wishes he hadn’t: putting lipstick on a pig.


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